10 articles
At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.
By withholding generative AI from the creative process, Nestlé Waters helped establish a "playground" for 'Sopranos' stars in its Lion-winning campaign.
As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second half of 2025, the creator economy is shifting—from chasing virality to building long-term survival.
"Tariffs and all the beautiful things the world has thrown at us" has left buyers scrambling to understand 2026 budgets.
Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of the Trump tariffs.
Much of the front half of the year for Target was defined by the company’s decision in January to pull back on DEI initiatives.
TikTok's ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.
In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.
Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to tariff imposed under the IEEPA.