Articles from: Digiday
Showing 1–3 of 3 articles
Sort
Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
Sara Jerde, Digiday
By withholding generative AI from the creative process, Nestlé Waters helped establish a "playground" for 'Sopranos' stars in its Lion-winning campaign.
Media & CommunicationsSocial Issues & Culture
Jul 21, 2025, 4:01 AM
Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
Kimeko McCoy, Digiday
As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second half of 2025, the creator economy is shifting—from chasing virality to building long-term survival.
Jul 21, 2025, 4:01 AM
Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
Jessica Davies, Digiday
At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.
Media CriticismTechnology RegulationPress Relations
Jun 19, 2025, 4:01 AM