Articles from: Digiday
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‘We were getting crushed’: Brands cut back on free online returns to offset tariff costs
Allison Smith, Digiday
Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of the Trump tariffs.
Oct 22, 2025, 4:01 AM
Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
Sara Jerde, Digiday
"Tariffs and all the beautiful things the world has thrown at us" has left buyers scrambling to understand 2026 budgets.
Oct 20, 2025, 4:01 AM
Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
Sara Jerde, Digiday
By withholding generative AI from the creative process, Nestlé Waters helped establish a "playground" for 'Sopranos' stars in its Lion-winning campaign.
Jul 21, 2025, 4:01 AM
Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
Kimeko McCoy, Digiday
As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second half of 2025, the creator economy is shifting—from chasing virality to building long-term survival.
Jul 21, 2025, 4:01 AM
Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
Jessica Davies, Digiday
At Cannes Lions Festival of Creativity this week, the tech vendor has been working to convince advertisers — and skeptics — that it can help fix the brand safety system, which many say it helped break.
Jun 19, 2025, 4:01 AM